Blog
-
Test #17: Won, Mortgage Loan
Showing more information on the mortgage promo page led to increased product click through rate.
-
Test #16: Lost, Membership
Promoting checking accounts vs. membership on the homepage.
-
Test #12: Insignificant, Auto Loan
Benefits of lead capture.
-
Fact: Tabs versus a single-page layout on a product page have negligible impact on lead capture rates. (Study #7)
Hypothesis: Removing tabs and having a single page layout will lead to higher lead capture...
-
Fact: Displaying use cases VS. Unique landing pages for home equity loans yields no clear impact (test#6)
Hypothesis: By displaying specific use cases for Home Equity Loans and creating unique landing...
-
Fact: Simplifying steps increased auto loan applications by 244% (test#8)
Hypothesis: Simplifying the auto loan application steps would result in higher conversion rates. The...
-
Test #13: Won, Checking
Make your best checking account your first offer.
-
Test #10: Won, Credit Card
Make your best credit card your first offer.
-
Fact: Multi-step form converts better than a single page form
Hypothesis: Implementing a multi-step form for the balance transfer product page would result in...
-
Fact: Implementing a multi-page lead capture form for Auto Loans results in increased application completion rates (test#8)
Hypothesis: Implementing a multi-page lead capture form for Auto Loans that directs visitors to...