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Fact: Displaying use cases VS. Unique landing pages for home equity loans yields no clear impact (test#6)
Hypothesis: By displaying specific use cases for Home Equity Loans and creating unique landing...
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Fact: Simplifying steps increased auto loan applications by 244% (test#8)
Hypothesis: Simplifying the auto loan application steps would result in higher conversion rates. The...
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Fact: Multi-step form converts better than a single page form
Hypothesis: Implementing a multi-step form for the balance transfer product page would result in...
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Fact: Implementing a multi-page lead capture form for Auto Loans results in increased application completion rates (test#8)
Hypothesis: Implementing a multi-page lead capture form for Auto Loans that directs visitors to...