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Fact: Removing hero section CTA to change focus to Member Benefit content likely increased page click-through rate by 17% (Study #41)
Hypothesis: Removing the CTA in the hero section and making a smaller, more subtle CTA below...
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Fact: Integrating mortgage promotion and calculator, removing irrelevant content, and maintaining consistent CTA’s likely led to a 20% increase in click-through rate. (Study #40)
Hypothesis: Including the mortgage promotion on the main product page, deleting tabs and adding the calculator...
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Fact: Omitting tabs, clarifying CTA’s and altering hero section increased Auto Loan page CTR by 50%. (Study #39)
Hypothesis: Redesigning the Auto Loan page by omitting tabs to clearly display all content on...
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Fact: Enhancing page copy, relocating product information, and omitting distracting content likely led to a 22% increase in lead capture rate for checking accounts. (Study #38)
Hypothesis: Enhancing the Checking Account product page, including the hero section, with copy that is...
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Fact: Adding button to navigation menu, clarifying page CTA’s and omitting sections with low interaction and irrelevant content likely led to a 150% increase in CTR. (Study #37)
Hypothesis: Adding a button for the Home Equity page to the main navigation menu, clarifying...
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FACT: Study #5
Hypothesis: Reducing the number of CTA’s and more prominently featuring the auto loan product will...
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Fact: Optimizing the homepage to feature the Save To Win product resulted in 1900% increase in navigation to that product page.(Study #9)
Hypothesis: By optimizing the homepage to prominently feature the Save to Win product through changes...
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Fact: Lead capture boosts application rate by 13% (study 12)
Hypothesis: By implementing lead capture strategies and optimizing the transition from the main website to...
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Fact: Loan Payment Calculators should be optional -forced lead capture experience leads to 114% decrease in click-throughs to applications (study 4)
Hypothesis: Implementing a lead capture experience would positively impact the number of...
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Fact: Tabs versus a single-page layout on a product page have negligible impact on lead capture rates. (Study #7)
Hypothesis: Removing tabs and having a single page layout will lead to higher lead capture...