Uncategorized
-
Fact: Restructuring copy and CTAs, improving scanability and providing dedicated pages for product types increased application click through rates by +41%. (Study #44)
Hypothesis: Restructuring the site to have dedicated product pages, change the copy to be simpler and...
-
Fact: Featuring target checking product as the primary focus of the checking products page increased lead capture rate by +2,530%. (Study #45)
Hypothesis: Displaying the CU Rewards+ Checking product first and focusing the checking product page content...
-
Fact: Displaying product options on the homepage and capturing leads prior to asking membership status likely increased lead capture rate by +167%. (Study #50)
Hypothesis: More prominently featuring product options on the home page and changing the order of...
-
Fact: Improving checking product page layout and focusing content primarily on Choice Checking increased product click-through rate by 210%. (Study #53)
Hypothesis: Focusing the checking page content on Choice Checking and moving other checking options lower...
-
Fact: Refining Money Market page to feature a specific targeted product increased click-through rate by 191%. (Study #51)
Hypothesis: Changing the Money Market page hero section, CTAs and primary messaging to focus on the...
-
Fact: Addressing layout issues and streamlining content resulted in a 133% increase in click-through rate. (Study #43)
Hypothesis: Addressing page layout by omitting unnecessary content and buttons that guide consumers away from the...
-
Fact: Revising homepage layout, copy, and services likely resulted in a 100% increase in Money Market page click-through rate. (Study #47)
Hypothesis: Revising homepage layout, updating copy, and reworking the presentation of services will result in a...
-
Fact: Eliminating second CTA in hero section increased lead capture rate by 242%. (Study #49)
Hypothesis: Eliminating dual CTAs in hero section will reduce navigation away from the page therefore increasing...
-
Fact: Eliminating non-essential content and moving CTAs higher up on the page increased the click-through rate by 17%. (Study #54)
Hypothesis: Eliminating distracting and non-essential content will move the main page CTAs higher on the page...
-
Fact: (Study #42)
Hypothesis: