Product
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Test #22: Won, Auto Loan
Specialized landing page for rates and calculations to increase applications
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Test #30: Won, Home Equity
Clear and cohesive page structure improves engagement
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Test #2: Won, Checking Account
Promoting checking accounts on the homepage
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Test #28: Won, Share Certificates
Simplify presentation of certificate rates and CTA
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Test #24: Won, Personal Loans
Simplifying membership modal
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Test #27: Won, Share Certificate
Prioritizing options and details
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Test #11: Won, Auto Loans
Single-step vs. multi-step lead capture.
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Test #20: Insignificant, Auto Loan
Rate estimation
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Test #23: Won, Certificate of Deposit
Multi-product page vs Dedicated page
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Test #21: Insignificant, Holiday Loans
Using a detailed product page vs. a blog-style page