Loans
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Test #21: Insignificant, Holiday Loans
Using a detailed product page vs. a blog-style page
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Test #18: Insignificant, Home Equity
Using a hero CTA and gradual engagement for rates led to an insignificant result.
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Test #17: Won, Mortgage Loan
Showing more information on the mortgage promo page led to increased product click through rate.
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Test #12: Insignificant, Auto Loan
Benefits of lead capture.
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Test #10: Won, Credit Card
Make your best credit card your first offer.