Auto Loan
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Test #26: Lost, Auto Loan
Dedicated homepage focus and page content overhaul
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Test #19: Won, Auto Loan
Promoting auto loans on the homepage increased navigation rate.
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Test #15: Won, Auto Loans
Emphasizing things that a heatmap showed were important increased applications.
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Test #22: Won, Auto Loan
Specialized landing page for rates and calculations to increase applications
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Test #11: Won, Auto Loans
Single-step vs. multi-step lead capture.
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Test #20: Insignificant, Auto Loan
Rate estimation
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Test #12: Insignificant, Auto Loan
Benefits of lead capture.