Loans
-
Test #26: Lost, Auto Loan
Dedicated homepage focus and page content overhaul
-
Test #25: Won, Home Equity
Highlighting customer service and expertise
-
Test #19: Won, Auto Loan
Promoting auto loans on the homepage increased navigation rate.
-
Test #15: Won, Auto Loans
Emphasizing things that a heatmap showed were important increased applications.
-
Test #14: Insignificant, Balance Transfer (Credit Cards)
Single-step vs. multi-step applications
-
Test #22: Won, Auto Loan
Specialized landing page for rates and calculations to increase applications
-
Test #30: Won, Home Equity
Clear and cohesive page structure improves engagement
-
Test #24: Won, Personal Loans
Simplifying membership modal
-
Test #11: Won, Auto Loans
Single-step vs. multi-step lead capture.
-
Test #20: Insignificant, Auto Loan
Rate estimation