Certificates
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Test #31: Won, Certificate of Deposit
Expose options
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Test #32: Insignificant, Certificate of Deposit
Addressing low CTR by making a clear and strong CTA
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Test #28: Won, Share Certificates
Simplify presentation of certificate rates and CTA
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Test #27: Won, Share Certificate
Prioritizing options and details
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Test #23: Won, Certificate of Deposit
Multi-product page vs Dedicated page