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Test #33: Won, Checking Account

Published: December 23, 2024

+203% Click-through-rate
99.94% Statistical confidence
Lorem Ipsum
Runtime 50 Days (06/27/2023 - 08/16/2023)
Value
Metrics Checking Account
Zoom
0.31% Click-through-rate 12 of 3,842
A
0.94% Click-through-rate 33 of 3,523
B
×

Hypothesis:

We believed that a lack of clarity in checking account options was making it difficult for potential customers to differentiate the benefits of each account and, as a result, was deterring them from signing up for any accounts. We believed that highlighting the unique features and benefits of the checking account options would increase engagement and lead to more conversions.

Key Takeaway:

The experiment which made the content easier-to-digest led to a 203% increase in product click-through-rate.

Test Modal

Modal Content

Ea rerum vel molestiae omnis molestias. Et ut officiis aliquam earum et cum deleniti. Rerum temporibus ex cumque doloribus voluptatem alias.

Example table

Rates effective as of: January 9, 2025

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