Skip nav to main content.

Test #3: Won, Checking Account

Published: December 23, 2024

+68% Impact
99.8% Statistical confidence
Lorem Ipsum
Runtime 55 Days (05/25/2021 - 07/19/2021)
Value
Metrics Checking Account
Zoom
3.8% 61 of 1,591
A
6.5% 104 of 1,612
B
×

Hypothesis:

Removing the option page from the funnel and de-emphasizing other products would increase leads for the preferred checking account.

Key Takeaway:

De-emphasizing alternative products led to 68% more leads for preferred checking accounts.

Test Modal

Modal Content

Ea rerum vel molestiae omnis molestias. Et ut officiis aliquam earum et cum deleniti. Rerum temporibus ex cumque doloribus voluptatem alias.

Example table

Rates effective as of: January 9, 2025

{Optional: Insert table disclosure information}

Open Account

Not a Member, Yet?

Open Your First Account

Already a Member?

Request Additional Account

 

Check your application status

Leaving Our Website

You are leaving our website and linking to an alternative website not operated by us. We do not endorse or guarantee the products, information, or recommendations provided by third-party vendors or third-party linked sites.

Log in to Online Banking