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Test #26: Lost, Auto Loan

Published: December 6, 2024

-80%
99.65%
Lorem Ipsum
Runtime 19 Days (06/21/2023 - 07/10/2023)
Value
Metrics Auto Loan
Zoom
0.18% 78 of 43,495
A
0.1% 45 of 43,103
B
×

Hypothesis:

 To address low traffic from the homepage to the product page and an overall low conversion rate, we believed that by making CTAs more prominent and singular on the Homepage, we could streamline user navigation and channel more traffic directly to the product page. We also believed overhauling the layout, content, and user experience of the page, would better engage visitors and increase conversions.

Key Takeaway:

Using a prominent singular CTA on the homepage and overhauling the product page content did not outperform the control.

Test Modal

Modal Content

Ea rerum vel molestiae omnis molestias. Et ut officiis aliquam earum et cum deleniti. Rerum temporibus ex cumque doloribus voluptatem alias.

Example table

Rates effective as of: January 9, 2025

{Optional: Insert table disclosure information}

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