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Test #25: Won, Home Equity

Published: December 6, 2024

+103%
99.69%
Lorem Ipsum
Runtime 52 Days (02/03/2023 - 03/27/2023)
Value
Metrics Home Equity
Zoom
22.22% 34 of 153
A
45.14% 65 of 144
B
×

Hypothesis:

By providing a clear overview of product options, implementing a loan payment estimator, and integrating rates within the product pages, we believe user understanding would be enhanced leading to an increase in product conversion rate.

Key Takeaway:

Providing more details about the product and including rates and a loan payment estimator increased product click through rate by 103%

Test Modal

Modal Content

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Example table

Rates effective as of: January 9, 2025

{Optional: Insert table disclosure information}

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