Fact: Featuring target checking product as the primary focus of the checking products page increased lead capture rate by +2,530%. (Study #45)
Published: April 25, 2024
+2,530% Lead capture rate
100% Statistical confidence
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Value
Metrics
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1.1% Lead capture rate
(3 of 285)
A
27.69% Lead capture rate
(82 of 297)
B
×
Hypothesis: Displaying the CU Rewards+ Checking product first and focusing the checking product page content on this product, while displaying other checking options lower on the page, will increase lead capture rate for CU Rewards+ Checking.
Test Modal
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