Fact: Improving checking product page layout and focusing content primarily on Choice Checking increased product click-through rate by 210%. (Study #53)
Published: April 17, 2024
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+210% Click-through rate
100% Statistical confidence
Zoom
5.7% Click-through rate
(20 of 354)
A
17.5% Click-through rate
(56 of 320)
B
×
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Hypothesis: Focusing the checking page content on Choice Checking and moving other checking options lower on the page in conjunction with improving the overall page layout consistent with proven UX patterns will increase the product click-through rate.
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