Test #23: Won, Certificate of Deposit
Published: June 30, 2023
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+57% Click-through rate
100% Statistical confidence
Zoom
23.4% Click-through rate
(204 of 856)
A
37.5% Click-through rate
(282 of 752)
B
×
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Hypothesis:
We believed that the reason someone would put money into a CD instead of a regular savings account is to earn a higher dividend rate. Therefore, we hypothesized that showcasing the higher rates for CDs, putting the earning calculator into a modal, decreasing distractions on the product page, and repeating the call to action would increase the product click-through rate.
Key Takeaway:
Fact: Simpler presentation of CD rates, decreasing page distractions, and repeating the CTA increased click-through rate by 57%
Test Modal
Modal Content
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Rates effective as of: January 9, 2025
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