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Test #31: Won, Certificate of Deposit

Published: December 23, 2024

+53% Impact
99.17% Statistical confidence
Lorem Ipsum
Runtime 88 Days (07/27/2023 - 10/23/2023)
Value
Metrics Certificates
Zoom
12.91% 74 of 573
A
19.75% 110 of 557
B
×

Hypothesis:

Our aim was to expose the product options and make them more easier to understand by separating the elements of the CD options into categories that clearly outlined each use-case for the visitor to pick the best option for them and give them an easy way to estimate their savings using the narrowed focus tables and calculator within each category created.

 

Key Takeaway:

The experiment of exposing all options performed 53% better than the control leading to more application click throughs.

Test Modal

Modal Content

Ea rerum vel molestiae omnis molestias. Et ut officiis aliquam earum et cum deleniti. Rerum temporibus ex cumque doloribus voluptatem alias.

Example table

Rates effective as of: January 8, 2025

{Optional: Insert table disclosure information}

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