Fact: Displaying product options on the homepage and capturing leads prior to asking membership status likely increased lead capture rate by +167%. (Study #50)
Published: April 22, 2024
+167% Lead capture rate
93.7% Statistical confidence
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0.03% Lead capture rate
(4 of 14,034)
A
0.08% Lead capture rate
(11 of 13,688)
B
×
Hypothesis: More prominently featuring product options on the home page and changing the order of lead capture sequence to capture the lead’s information prior to asking the consumer whether they are a member or not, will increase the lead capture rate.
Test Modal
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