Fact: Refining Money Market page to feature a specific targeted product increased click-through rate by 191%. (Study #51)
Published: April 16, 2024
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+191% Click-through rate
100% Statistical confidence
Zoom
.5% Click-through rate
(18 of 3,338)
A
1.6% Click-through rate
(54 of 3,429)
B
×
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Hypothesis: Changing the Money Market page hero section, CTAs and primary messaging to focus on the targeted product and minimizing and moving alternative products lower on the page will increase the click-through rate for the targeted product.
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Rates effective as of: January 9, 2025
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