Test #32: Insignificant, Certificate of Deposit
Published: April 15, 2024
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+11% Click-through rate
55.6% Statistical confidence
Zoom
12.8% Click-through rate
(109 of 853)
A
14.2% Click-through rate
(134 of 944)
B
×
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Hypothesis:
Clarifying and emphasizing CTAs, making product benefits more prominent, and limiting distractions on the page will increase the click-through rate for the Certificate of Deposit page.Â
Key Takeaway:
Fact: Refining Certificate of Deposit product page resulted in insignificant change in click-through rate.
Test Modal
Modal Content
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Rates effective as of: April 26, 2025
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