Fact: Addressing layout issues and streamlining content resulted in a 133% increase in click-through rate. (Study #43)
Published: April 9, 2024
+133% Click-through rate
99.1% Statistical confidence
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Runtime
0 Days ( - )
Value
Metrics
Uncategorized
Zoom
13.5% Click-through rate
(15 of 111)
A
31.5% Click-through rate
(40 of 127)
B
×
Hypothesis: Addressing page layout by omitting unnecessary content and buttons that guide consumers away from the choice checking page and converting pertinent content into a more readable format will increase the click-through rate for the Choice Checking page.
Test Modal
Modal Content
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