Fact: Eliminating second CTA in hero section increased lead capture rate by 242%. (Study #49)
Published: April 3, 2024
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+242% Lead capture rate
95.4% Statistical confidence
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.8% Lead capture rate
(3 of 388)
A
2.6% Lead capture rate
(12 of 457)
B
×
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Hypothesis: Eliminating dual CTAs in hero section will reduce navigation away from the page therefore increasing the lead capture rate.
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Rates effective as of: January 9, 2025
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