Fact: Eliminating non-essential content and moving CTAs higher up on the page increased the click-through rate by 17%. (Study #54)
Published: April 2, 2024
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+17% Click-through rate
98.0% Statistical confidence
Zoom
31.3% Click-through rate
(287 of 917)
A
36.7% Click-through rate
(308 of 840)
B
×
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Hypothesis: Eliminating distracting and non-essential content will move the main page CTAs higher on the page which will increase interactions with the CTAs.
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