Fact: Integrating mortgage promotion and calculator, removing irrelevant content, and maintaining consistent CTA’s likely led to a 20% increase in click-through rate. (Study #40)
Published: January 22, 2024
+20% Click-through rate
84.4% Statistical confidence
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Zoom
17.5% Click-through rate
(132 of 754)
A
21.0% Click-through rate
(154 of 732)
B
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Hypothesis: Including the mortgage promotion on the main product page, deleting tabs and adding the calculator to the main page, deleting irrelevant and distracting content, and using consistent call to actions will increase the product page click-through rate.
Test Modal
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