Fact: Omitting tabs, clarifying CTA’s and altering hero section increased Auto Loan page CTR by 50%. (Study #39)
+50% Click-through rate
99.9% Statistical Significance
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Runtime
0 Days ( - )
Value
Metrics
Uncategorized
Zoom
14.6% Click-through rate
(134 of 919)
A
21.9% Click-through rate
(179 of 819)
B
×
Hypothesis: Redesigning the Auto Loan page by omitting tabs to clearly display all content on one page, clarifying and changing color of CTA’s, and altering the hero section will increase the click-through rate.
Test Modal
Modal Content
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