Fact: Enhancing page copy, relocating product information, and omitting distracting content likely led to a 22% increase in lead capture rate for checking accounts. (Study #38)
Published: January 17, 2024
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+22% Lead capture rate
93.1% Statistical confidence
Zoom
11.4% Lead capture rate
(189 of 1,656)
A
13.9% Leda capture rate
(202 of 1,456)
B
×
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Hypothesis: Enhancing the Checking Account product page, including the hero section, with copy that is less general and more focused on highlighting product benefits, making the features section more prominent, and removing unnecessary and distracting information from the page will increase the lead capture rate.
Test Modal
Modal Content
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Rates effective as of: January 9, 2025
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