Fact: Adding button to navigation menu, clarifying page CTA’s and omitting sections with low interaction and irrelevant content likely led to a 150% increase in CTR. (Study #37)
Published: January 17, 2024
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+150% Click-through rate
93.9% Statistical confidence
Zoom
0.02% Click-through rate
(9 of 38,614)
A
0.05% Click-through rate
(18 of 36,603)
B
×
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Hypothesis: Adding a button for the Home Equity page to the main navigation menu, clarifying the CTA’s, removing content that had low interaction according to heat map studies, and removing irrelevant content that takes consumers off the page will result in an increase in the product page click-through rate.
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Rates effective as of: January 9, 2025
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