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Test #19: Won, Auto Loan

Published: December 8, 2023

+39% Navigation rate
100% Statistical confidence
Lorem Ipsum
Runtime 77 Days (07/18/2022 - 10/03/2022)
Value
Metrics Auto Loan, Loans
Zoom
1.8% Navigation rate (1,732 of 98,705)
A
Homepage - A
2.4% Navigation rate (2,429 of 99,493)
B
Homepage - B
×
Homepage - A

 

Hypothesis:

Promoting Auto Loans in the homepage hero section will lead to an increase in navigation rate to the auto loan page.

Key Takeaway:

Fact: Promoting auto loans on homepage hero section increased navigation rate to product page by 39%

Promoting the focus product on the homepage is a great way to increase traffic to a specific product.