Test #15: Won, Auto Loans
Published: July 19, 2023
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+66% Completed applications
95.3% Statistical confidence
Zoom
5.5% Completed applications
(26 of 470)
A
9.2% Completed applications
(43 of 468)
B
×
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Hypothesis:
Optimizing the Auto Loan page by prioritizing page features most interacted with via heat map data and moving features that were interacted with less via the heat map data lower on the page will increase Auto Loan applications.
Key Takeaway:
Fact: Optimizing auto loan page using heat map data increases application completion by 66%
Making the information that people are already interested in, shown via heatmap data, more emphasized on the site can increase activity and action.
Test Modal
Modal Content
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Rates effective as of: January 9, 2025
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