Fact: Optimizing the homepage to feature the Save To Win product resulted in 1900% increase in navigation to that product page.(Study #9)
Published: July 19, 2023
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+1,900% Navigation rate
100% Statistical confidence
Zoom
.04% Navigation rate
(3 of 8,311)
A
.8% Navigation rate
(66 of 8,293)
B
×
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Hypothesis: By optimizing the homepage to prominently feature the Save to Win product through changes in the hero/header image, text, and call-to-action (CTA) button, the navigation rate to the Save to Win page would significantly increase.
Test Modal
Modal Content
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Rates effective as of: January 9, 2025
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