Test #30: Won, Home Equity
Published: July 18, 2023
| Lorem | Ipsum |
|---|---|
| Runtime | 15 Days (06/05/2023 - 06/20/2023) |
| Value | |
| Metrics | Home Equity |
Hypothesis:
Using heat map data to reconfigure the Home Equity product page to address issues related to page length, structure, and placement of rates, will increase the click-through rate to application on the Home Equity product page.
Key Takeaway:
Fact: Using heatmap data to reconfigure home equity page likely increases product CTR by 49%
Test Modal
Modal Content
Ea rerum vel molestiae omnis molestias. Et ut officiis aliquam earum et cum deleniti. Rerum temporibus ex cumque doloribus voluptatem alias.
Rates effective as of: January 9, 2025
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