Test #22: Won, Auto Loan
Published: July 18, 2023
| Lorem | Ipsum |
|---|---|
| Runtime | 53 Days (03/08/2022 - 04/30/2022) |
| Value | |
| Metrics | Auto Loan |
Hypothesis:
Relocating the auto loan rates and payment calculator to another page will present a clearer and more focused decision making process for consumers which will increase the click-through rate to application.
Key Takeaway:
Fact: Relocating auto loan payment calculator and rates to separate page likely resulted in 14% increase in CTR.
Test Modal
Modal Content
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Rates effective as of: January 9, 2025
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