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Test #2: Won, Checking Account

Published: July 3, 2023

+557%
99.6%
Lorem Ipsum
Runtime 23 Days (01/08/2021 - 01/31/2021)
Value
Metrics Checking Account
Zoom
0.01% 2 of 23,332
A
0.06% 14 of 24,834
B
×

Hypothesis:

Promoting the Preferred Checking Account on the homepage, removing dual CTAs from the header, and adding a “Recommended” label to the product page will increase applications. The experiment resulted in a 557% increase in completed applications, supporting the effectiveness of the implemented changes.

Key Takeaway:

Single CTA headers have a higher chance of increased interaction with promoted/main product of focus vs headers with Dual CTAs.

Fact: Improved Homepage Design and CTAs Result in 557% Increase in Preferred Checking Applications

Test Modal

Modal Content

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Example table

Rates effective as of: January 9, 2025

{Optional: Insert table disclosure information}

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