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Test #27: Won, Share Certificate

Published: June 30, 2023

+85.0% Click-through rate
98.0% Statistical confidence
Lorem Ipsum
Runtime 40 Days (04/19/2023 - 05/29/2023)
Value
Metrics Certificates
Zoom
2.0% Click-through rate (22 of 1,094)
A
A-Share-Certificates-Alta-Vista-Credit-Union
3.7% Click-through rate (39 of 1,042)
B
B-Share-Certificates-Alta-Vista-Credit-Union
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Hypothesis:

An enhanced layout, clearer CTAs, and easier access to rates will boost visitor confidence and engagement, resulting in a higher click-through rate compared to original page.

Key Takeaway:

Fact: Enhancing layout and CTAs, addressing visitor confusion, and improving rate visibility increased click-through rate by 85%