Test #24: Won, Personal Loans
Published: June 30, 2023
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+16% Click-through rate
95.6% Statistical confidence
Zoom
65.3% Click-through rate
(626 of 959)
A
76.0% Click-through rate
(728 of 959)
B
×
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Hypothesis:
Reducing membership exclusive language and simplifying the modal on the personal loan page will create less friction for both new and existing members and will result in a higher click-through rate.
Key Takeaway:
Fact: Reducing membership exclusive language and simplifying modal on personal loan page results in a 16% increase in click-through rate
Test Modal
Modal Content
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Rates effective as of: January 9, 2025
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