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Test #20: Insignificant, Auto Loan

Published: June 30, 2023

+16% Lead capture rate
55% Statistical confidence
Lorem Ipsum
Runtime 40 Days (05/21/2022 - 06/30/2022)
Value
Metrics Auto Loan
Zoom
.19% Lead capture rate (39 of 20,489)
A
.22% Lead capture rate (47 of 20,932)
B
×

Hypothesis:

Enhancing Auto Loan promo page with on-page rate estimate aims to significantly increase click-through rate (CTR) and generate more leads for promotion.

Key Takeaway:

Demonstrating the estimated rate helps to increase lead capture rate but not significantly.

Fact: Auto Loan promo page featuring on-page rate estimate yields 16% increase in leads

Test Modal

Modal Content

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Example table

Rates effective as of: January 9, 2025

{Optional: Insert table disclosure information}

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