Test #11: Won, Auto Loans
Published: June 30, 2023
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+62% Applications complete
98.4% Statistical confidence
Zoom
4.2% Applications complete
(43 of 1021)
A
6.3% Applications complete
(64 of 939)
B
×
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Hypothesis:
By implementing a multi-page lead capture form for Auto Loan visitors and capturing information prior to sending the visitor to the full application, we will see an increase in the lead capture rate, allowing the credit union to follow up and increase their overall completed application rate.
Key Takeaway:
Fact: Multi-page lead capture and follow up boosts auto loan applications by 62%
This experiment shows that adding a multi page lead capture encourages more engagement and helps to increase the success rate of persons completing their application.
Test Modal
Modal Content
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Rates effective as of: January 9, 2025
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