Test #21: Insignificant, Holiday Loans
Published: June 27, 2023
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+2% Click-through rate
21.7% Statistical confidence
Zoom
30.6% Click-through rate
(712 out of 2,326)
A
31.1% Click-through rate
(750 of 2,410)
B
×
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Hypothesis:
Implementing a product-style page instead of a short blog-style page for a holiday loan special will increase the click-through rate.
Key Takeaway:
While the experiment performed slightly better than the control, the overall result was insignificant.
Fact: Implementing product-style page vs blog-style page for holiday loan special leads to insignificant result
Test Modal
Modal Content
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Rates effective as of: January 9, 2025
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