Test #16: Lost, Membership
Published: June 6, 2023
| Lorem | Ipsum |
|---|---|
| Runtime | 22 Days (04/05/2022 - 04/27/2022) |
| Value | |
| Metrics | Membership |
Hypothesis:
Switching from a product focused homepage CTA to a membership focused homepage CTA will increase the navigation rate.Â
Key Takeaway:
Fact: Membership focused homepage CTA results in 42% decrease in navigation rate compared to product focused CTA.
Having a product focused homepage is better for driving conversions.
Test Modal
Modal Content
Ea rerum vel molestiae omnis molestias. Et ut officiis aliquam earum et cum deleniti. Rerum temporibus ex cumque doloribus voluptatem alias.
Rates effective as of: January 9, 2025
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