Fact: Displaying use cases VS. Unique landing pages for home equity loans yields no clear impact (test#6)
Published: June 6, 2023
Hypothesis: By displaying specific use cases for Home Equity Loans and creating unique landing pages for each, there will be an increase in conversion rates and leads generated, resulting in a higher overall product click-through rate (CTR).
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Rates effective as of: January 9, 2025
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