Fact: Simplifying steps increased auto loan applications by 244% (test#8)
Published: May 16, 2023
Hypothesis: Simplifying the auto loan application steps would result in higher conversion rates. The researchers anticipated that by reducing complexity, streamlining the process, and providing a user-friendly experience, applicants would be more likely to complete the application, leading to increased conversions.
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Rates effective as of: January 9, 2025
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