Test #10: Won, Credit Card
Published: November 12, 2021
| Lorem | Ipsum |
|---|---|
| Runtime | 98 Days (07/15/2021 - 10/21/2021) |
| Value | |
| Metrics | Credit Card, Loans |
Hypothesis:
By implementing a single page layout Credit Card page that showcases the primary product first and incorporates repeated calls-to-action on the top and bottom of the page will lead to an increase in the lead capture rate.
Key Takeaway:
Fact: Featuring the target credit card first on a single page layout, with repeated calls-to-action, boosted lead capture by 221%
Always recommend/advertise the focus product first on a page while listing the alternative/related products afterwards.
Test Modal
Modal Content
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Rates effective as of: January 9, 2025
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