Test #1: Won, Kids Savings Account
Published: April 21, 2021
| Lorem | Ipsum |
|---|---|
| Runtime | 23 Days (05/08/2021 - 05/31/2021) |
| Value | |
| Metrics | Youth Account |
Hypothesis:
Adding a prominent call to action button at the top of the product page and clarifying the application details will result in increased engagement and click-through rates, leading to a higher number of conversions for Kids Account applications.
Key Takeaway:
Fact: Putting a call to action above the fold and clarifying the application increased leads 184.0%
Adding a clear purpose driven CTA into the header of a product page is an effective way of getting more visitors to start an application increasing the number of conversions going into a lead capture form.
Test Modal
Modal Content
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Rates effective as of: January 9, 2025
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